The question of “to gate or not to gate” is not necessarily a new one. Yet given all the changes in the world of content marketing, we figured it was a good time to clear the air on the gate debate and surface both sides of the story.
If you have noticed a drop in organic traffic, there are a number of possible causes. But don’t worry - all can be corrected if you take a strategic approach to SEO.
The way people browse the web today is rapidly changing, more and more people are using their phones exclusively as their computers, forgoing the traditional laptop or desktop computer. For these people and many others who browse the web on their mobile device, a traditional web site designed for the desktop will no longer make the cut.
When you think of successful video content the most immediate examples that come to mind are often for B2C businesses. However there is a growing demand for video in the B2B marketplace and this upward trend is set to continue