B2B Video, Really?
B2B Video, Really?
When you think of successful video content the most immediate examples that come to mind are often for B2C businesses. However there is a growing demand for video in the B2B marketplace and this upward trend is set to continue.
B2B buyers are doing more research than ever before; still reading white papers, getting peer referrals and following blogs but also, and more importantly, watching videos. Studies have shown that having good video on your landing page can increase conversions by 80%. 2016 saw the rise of the use of background videos on the landing page, a silent, tasteful and effective way to showcase your business with immediate effect.
Can it deliver?
While B2B marketers still rate email as a critical part of their campaign they are well aware that the past 3 years has seen a dramatic rise in the benefits of having video as a major part of their strategy. The Tubular insights survey on B2B marketers says “73% of B2B Marketers Say Video Positively Impacts ROI” and “50% are using video content for email marketing”.
B2B video content marketing doesn’t have to be sexy but this digital game changer can improve lead generation, increase brand awareness, and increase online engagement. And remember that regardless of B2B or B2C you are marketing to people, most of whom are active on the internet in their down time as well as business hours. In 2015 Forbes predicted that by 2019 80 percent of all Internet traffic will be to videos. The demand for video in 2016 outstripped the expectations for the year and 2017 is projected to be the year where online ad spending surpasses TV ad spending.
When B2B video content marketing works well, it offers a great ROI so it’s easy to see why the budgets for this form of marketing are increasing and the demand for outsourced video services is going up.
So, what are you waiting for?
If there’s a chance that creating a video campaign will increase brand awareness, drive more traffic, generate more leads, increase conversion and positively return on your investment (and all the statistics say that it can) then there’s no time like the present to get on out there and do it…
Pitch and Partners, Marketing Agency, Derby
Making marketing work through Graphic Design, Websites, Creative Campaigns, Digital Media and Google Adwords. Pitch & Partners. Derby. hello@pitchandpartners.com