Go mobile or lose in Google…

Go mobile or lose in Google…

The way people browse the web today is rapidly changing, more and more people are using their phones exclusively as their computers, forgoing the traditional laptop or desktop computer. For these people and many others who browse the web on their mobile device, a traditional web site designed for the desktop will no longer make the cut. In fact, Google has made an algorithm change in their mobile search results penalising website that aren’t designed for mobile devices and promoting mobile ready sites.

The trend from desktop to mobile computing shows no signs of slowing down, if anything, the trend of moving towards mobile is speeding up. You can check the mobile readiness of you site by visiting Google’s Mobile-Friendly test site.  If your site fails the test you can be assured that you are losing valuable visitors and potential clients from your site.

Now is the time to update your site, make it mobile friendly, and win back those lost visitors. There are two different types of mobile friendly design: Responsive or Adaptive. With responsive design the web site is designed to expand and shrink depending on the size of the screen the user has the design itself is fluid. Adaptive design also called progressive enhancement is more like having two completely separate web sites, one that is designed for mobile screens and one for laptops or desktops. There is a debate among designers and developers over which method is better for building your site, and both methods have their positives and negatives.

When to use each…

Responsively designed websites usually work better for content-packed websites where there is not a lot of variation in user intent between desktop users and mobile user, and the focus is on simple functionality.

Adaptively designed websites, on the other hand, are more appropriate in cases where the user intent varies significantly between desktop users and mobile users, and website performance becomes a critical factor in shaping visitor conversion and satisfaction, such as in e-commerce websites.

While both responsive design and adaptive design have their own virtues, deciding which one is appropriate for a website can be deduced by assessing a customer’s needs while achieving business goals.

Make plans for a site upgrade…

If you do not pass the mobile test, you need to be making arrangements to update your website…go mobile or risk going dark!

2017-11-14T15:15:10+00:00